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What is Search Engine Optimisation?
Search engine optimisation (SEO) is the dynamic practice of improving or increasing the volume and/or the quality of traffic to a website generated from search engines through organic search results. [Results pages that appear because of their relevance to the search terms, as opposed to being advertisements] Characteristically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. The practice of SEO is to target different kinds of search, including image search, local search, blogs and industry vertical specific search engines which is a vital tool for modern business.
SEO considers how search engines work and what people search for to generate targeted traffic. Optimising a website primarily involves two elements. One is to edit its content and HTML coding to both increase its relevance to specific keywords & to remove barriers to the indexing activities of search engines while the second element involves getting links from other websites so that search engines define a particular webpage as important for a certain subject.
SEO services are often provided as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics should ideally be incorporated into website re-development and redesign. The term "search engine friendly" may be used to describe website designs, menus, content management systems and shopping carts that have been optimized to maximize search engine results.
Another class of techniques, known as black hat SEO or Spamdexing, use methods including link farms and keyword stuffing that degrade both the relevance of search results and the user experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
The best organic search engine optimisation campaigns integrate a number of SEO strategies to improve the level of traffic and enquiries from a website. Elements of an effective natural SEO campaign are:
- Keyword Research
- Competitive Analysis
- On Page Search Engine Optimisation
- Search Engine Copywriting
- Link Building (Backlinks)
- Website Traffic (Analytics)
- 9 Years and counting
How long does it take to get results?
- Well, alot of that depends on the site owner making the changes and following the guidelines we set up for the site. On an avg basis, obviously depending on whether you site is indexed or not, movement begins with in the first 14 days, but the big movements really start to show around the 60 to 90 day mark.
How many sites can we give you to work on?
- Any amount is fine, we work with many sites for some of our clients.
Do you get top 10 positions for highly competitive keywords?
- Absolutely, we have clients ranking top 5 for porn, porn videos, free porn, teen porn, adult webcams, rent porn, fetish videos.. the list goes on.
Is there additional costs outside of your service fees?
- We always recommend you setup a budget for new quality inbound links. These links will pull alot of weight in your site popularity as well as assist in your rankings on the SERPS. You set the budget, we do the buys assuring that all inbound links remain active and pull the max link juice possible.
Is there a contract to use your service?
- No, we charge on a month to month basis, but do ask for a 3 month period to prove the results. We can not make the SE's work any faster then they work, but 99.9% of the time, the reports we send will show a drastic enough movement in your positions to prove the work we are doing is effective.
If we use your service until we get our top 10 positions, will we still need you?
- You may not need us, but you will need someone to keep up with your positions and assure you don't loose them, and since we got you there and know all the steps taken to achieve your positions, we would love to maintain your spots for you continuing your journey to #1.
Do I have to use your full Adult SEO Service or can I use different options with in your services?
- Yes, we can work with your needs and price your feeds based on the work you need done.
What are your costs?
- We can work with any budget depending on the services you need, but our most popular packages range between $250 a month and $5000 a month. Feel free to contact us for an official quote based on your sites needs.
Do I pick our keywords we want to go after or do you?
- We do a full analysis of both your site as well as your competitors. We can absolutely recommend what we feel is going to be most effective and cost effecient to get you the quality organic traffic your looking for.
How soon can you get started?
- With in 24 to 48 hours, your initial evaluation will begin and the work will continue from that point on.
Can we contact any of your references?
- Please do, feel free to view our client page or just let us know from our clients who you would like to contact. We will get you the info.
What payment methods do you accept?
- Paxum, PP, Western, Wire ...
What is a web search engine?
A web search engine is a programme that literally ‘reads’ content available on the internet. Once read, search engines return an index of keywords and an index of corresponding documents where the keywords were found.
In general, a search engine sends a crawler/spider to read as many documents as possible. Then another programme called an indexer, indexes these documents and creates a catalogue based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.
How Web Search Engines Work
Search engines are the instrumental in finding specific information on the vast expanse of the World Wide Web. With almost 231 million unique websites, it would be virtually impossible find anything on the internet without sophisticated search engines unless one knows the specific URL. But how do search engines work? And why are some search engines more effective than others?
What a web search engine does when a user enters a search query is, search through its prearranged keyword index and return the most relevant pages with the searched keyword or keyword combinations along with the corresponding web pages.
We can identify three basic types of search engines.
- Search engines powered by robots (called crawlers, ants or spiders)
- Search engines powered by human submissions
- Search engines that are a hybrid of the two
Robot-based search engines use automated software (called crawlers) to visit a website, read the information on the actual site, read the site's meta content and also follow the links that the site connects to; performing indexing on all linked Websites at the same time. The crawler returns all that information back to a central repository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the search engine administrators taking into consideration the dynamics of the website as well as guidelines set by site administrators.
Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index. However, this type of search engines is fast becoming nonexistent due to the extreme difficulty of use and maintenance.
In both cases, when a user queries a search engine to locate information, the user is not actually searching the Web. Instead, the search engine queries the database(s) maintained by them. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasn't been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain like that until the index is updated.
Another question that arises is why will the same search on different search engines produce different results? The simple answer is that not all search engines use the same index or algorithm to rank web pages. The success of the search index depends on what the spiders find or what the humans have submitted. The search algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for.
One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing.
Search engine algorithms also analyse the manner in which web pages are linked to one another in the web. By doing so, search engines can define what a page is about [granted that the keywords in page ‘A’ is related to page ‘B’ and vice versa] and defines whether a certain web page is important for a certain keyword or not. Due to this dynamic nature, there is an ongoing cat and mouse game between webmasters and search engines to build artificially ranked websites and to prevent artificially ranked websites appearing in search engines.
Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that attempts to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and, to a lesser degree, paid inclusion.
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged.
Web 2.0 and social media marketing
"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Most importantly Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
With Web 2.0, rich applications were designed since the restrictions in broadband internet communication were gone. Websites began to offer rich user experiences and technologies such as AJAX, FLEX and Silverlight began to flourish.
At the same time, social media like YouTube, Facebook and Flickr began to attract the masses leading to what we call today social media marketing. Social media marketing is the dynamic process of using the popular web 2.0 elements to popularise and attract traffic for websites.
The social media marketing trend is still so new many bloggers, public relations, marketing, and social media experts vary in their definition of what social media marketing entails. The social web includes social media sites and is a location within which social media marketing might take place. Since the trend is still so new and yet to go mainstream, early adopters can reach a wider audience unlike the traditional internet marketing strategies which take a long time to show results.